Nestle has risked an outbreak of consumer mockery by launching new versions of its popular Walnut Whip candies lacking the nutty ingredient after which they are named. As Annabel Reid reports, the Swiss-based food maker says it's catering to consumers but the rising cost of walnuts could also be a factor.
Consumers might say its nutty, but Nestle thinks it makes perfect business sense. None the less, removing the walnut from one of its oldest chocolate brands has indeed whipped up a frenzy. The new range of flavours, which include vanilla, caramel and mint will be on shelves by the end of the week. The Swiss-based food maker said its catering to consumers who don't like nuts. The original Walnut Whip was launched back in 1910 . Nestle claims that one is eaten every two seconds in the UK. And that ironically could be part of the problem. The price of walnuts has reportedly risen about a fifth, due to strong global demand - and that's been compounded by the falling value of the pound. It's not the first company to risk a backlash by tampering with a favourite In November last year Mondelez reduced the weight of its toblerone bars, while Mars also shrunk the sizes of its Maltesers M&Ms and Minstrels. The surging price of ingredients said to be to blame. And that means, whether you're a walnut lover or not, Nestle's ability to sell this as a consumer-led change could prove a tough nut to crack.