Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes. Kate King reports
It's faux-fur for Gucci from now on. The Italian powerhouse says the real thing has fallen out of fashion. For years it's used mink, rabbit and other animals to produce luxurious pieces, often selling them for tens of thousands of dollars. ( SOUNDBITE) (English) DIRECTOR, RESPECTFORANIMALS.ORG, MARK GLOVER SAYING: "It's quiet complicated for a big company like that to make that sort of decision but we are obviously pleased that they have and I would very much hope that many others will follow." Animal rights groups are hoping Gucci's ethical policies are as popular as its products. Since a new leadership team took over in 2015 - Gucci has seen double digit growth. It's not the first fashion house to bow down to changing consumer tastes - but some say the fur industry still has its fair share of clients. SOUNDBITE ( English) DIRECTOR, RESPECTFORANIMALS.ORG, MARK GLOVER SAYING: "I think it is now only the new demand in Russia and China by the new wealthy in those countries that are keeping this morally bankrupt industry going." According to Glover, 100 million animals a year are reportedly killed on fur farms. That's three every second. In 2014 the International Fur Federation told Vogue the industry was worth 40 billion dollars, Gucci says its remaining fur items will be sold at auction - with the proceeds going to animal rights organisations.