Deep discounts, free gifts, in-store entertainment and mild weather drew bargain hunters to U.S. stores on Black Friday, but many bought online. Angela Moore reports.
U.S. stores offered deep discounts, entertainment and free gifts to draw bargain hunters on Black Friday. Harriett Petty came to Best Buy in Manhattan. (SOUNDBITE) HARRIETT PETTY, UK NATIONAL LIVING IN BEIJING, CHINA, (ENGLISH) SAYING: "Yeah, we just saved about $200 on buying a new iPad Pro with the pen and the keyboard as well, so it's a pretty good deal." But many shoppers went to stores only to check out items and get better deals online. According to Adobe Analytics, Americans spent almost $3 billion on Thanksgiving, and they will spend more than $6 billion on Cyber Monday. Adobe's Mickey Mericle. (SOUNDBITE) MICKEY MERICLE, VICE PRESIDENT, MARKETING AND INSIGHTS, ADOBE ANALYTICS (ENGLISH) SAYING: "This Black Friday is off to a great start. We've had a strong holiday season all season long and Black Friday is no exception. We're actually projecting the day to come in at $5 billion, which will be the biggest Black Friday online ever." Shares of Amazon, Macy's, and Kohl's rose on early signs that consumers will spend more this holiday shopping season than in previous years. The period between Thanksgiving and Christmas can make or a break a retailer, accounting for as much as 40 percent of annual revenue.