General Motors will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms. Fred Katayama reports.
Drivers of General Motors vehicles will soon be able to order a Starbucks coffee by tapping an icon on their dashboards. In cooperation with IBM, GM is outfitting two million of its 2017 models with a dashboard marketplace. By the end of 2018, four million Chevrolets, Buicks, GMCs and Cadillacs will have the shopping feature. On the menu: TGI Fridays and Applebee's for food, and Starbucks and Dunkin' Donuts for coffee and snacks. Also, gas from Shell and Exxon Mobil. The platform is financed by stores on the dashboard. GM will get paid for including them. It will also participate in revenue. Autotrader's Michelle Krebs. (SOUNDBITE) MICHELLE KREBS, SENIOR ANALYST, AUTOTRADER (ENGLISH) SAYING: "We talk a lot about autonomous vehicles. We talk about a lot about electric vehicles. We don't talk a lot about connected vehicles, and that will have a huge impact. We've seen little experiments with GM and Ford and others. But the e-commerce category from automobiles will be significant in the future." Other automakers are trying to cash-in as well. Ford is partnering with Amazon to offer in-car shopping through Alexa.